Cinque-Terre Culture Epic Sunset City Teal Red Orange Clouds Water

Culture Making: Recovering Our Creative Calling by Andy Crouch – A List of Quotes

This is one of the best books I’ve read on culture, creativity, storytelling and God. Thank you Andy Crouch for creating such a beautiful, wise piece of work. Here are my favorite quotes from the book. – Ami Mariscal Ch 1 5:47 Which has developed an imposing apparatance “Terry Eagleton observes not re-assuringly that culture has been called the second most complicated word in the human language, after nature.” – Andy Crouch Ch 1 33 min Making sense of the world, interpreting it’s wonder and it’s terror is left up to human beings alone. So how do we make sense …

Give the Gift of Gratitude

You can print this on a regular piece of printer paper:      

Top Books on Story and Storytelling

By Ami Mariscal Last Updated May 10, 2017 The Story Factor Annette Simmons 2006 Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact Annette Simmons 2015 The War of Art: Break Through the Blocks and Win Your Inner Creative Battles Steven Pressfield 2012 Rising Strong Brené Brown 2015 Culture Making: Recovering Our Creative Calling Andy Crouch 2013 Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Ed Catmull 2014 The Idea Writers: Copywriting in a New Media and Marketing Era Teressa Iezzi 2010 Positive Psychology at …

Grow Your Money Tree Digitally – Social Media Campaign System Map

  Today, small businesses can capture the attention of Internet users and convert them into clients. This is achievable through social media campaigns. These are advertising efforts targeting particular types of Internet users. These advertising campaigns can be ran on social media platforms such as Facebook or Google Plus. Are you running a small business and seek to grow through online advertising? You can use the Grow your Money Digitally social media campaign advertising map. What is this Digital Marketing System about and what does it contain? Read on to discover more. What does this map contain? The map contains …

Rising Strong – Quotes from Brené Brown’s Life-Changing Book

Finding Courage In Unexpected Places & Creating Your Best Story Intro by Ami Mariscal Do you feel like the world keeps handing you lemons and you keep trying to make lemonade, but it’s getting harder and harder? Read Rising Strong. Are you trying to accomplish something monumental and you need inspiration and wisdom for your journey? Read Rising Strong. Brené Brown is one of my greatest heroes when it comes to #CreatingHappiness because she goes deep on exploring the stuff that gets in the way of preventing happiness and how to rise up with wisdom, courage and love. Below are …

Create a Waterfall of Money: Focus on Your Top 20% with the Prospect Segment Matrix

Whether it’s potential clients, customers, buyers, sponsors or investors… Accomplish your goals faster by focusing on the 20% that will bring you the majority of your revenue If you’re thinking, “But, I already know my market/segment/audience…” think again. Sometimes when you haven’t seen everything laid out in front of you, you miss opportunities or waste time with ideas that don’t end up holding their weight. If you’re looking to scale up your profit by improving lead generation, getting better business prospects, and systematizing your sales process, you absolutely cannot pass up The Prospect Segment Matrix. This tool was designed for business …

Strategize Like a Pro and Improve Your Resilience

Drive Outcomes with Purpose – Here’s How If you want to become a mind-boggling strategist, you’ve got to start with the basics. First, a strategist is someone who decides what trade-offs are worth it, where to focus efforts, and why any particular path may be better than the next. When strategizing for your own life or business, you’ll want to think about where you’re going to “play.” What segment, market, or path will you pursue? Once you’ve figured that out you’ll know where you stand against competition and where you can differentiate yourself, add value, and really make your mark. …

Ami Mariscal Contemplating Happiness, Engagement, Flow, Sun, Pool Meaningful

Best Books on Happiness – Positivity, Engagement, Relationships, Meaning & Achievement

by Ami Mariscal Last updated April 22, 2017 I’ve read these books and would be happy to answer questions you have about any of them via the comments below. I would also love to co-write blog posts for my blog, or write articles about them for other media orgs. If you’re interested write to me via my contact page 🙂 The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are Published on : 2010 by Brené Brown Rising Strong Published on : 2015 by Brené Brown Grit: The Power of Passion …

Find the Best Business Coach or Marketing Consultant To Scale Up Your Profit in Your Small Business

Find the Best Business Coach or Marketing Consultant To Scale Up Your Profit in Your Small Business

Recently, my doctor told me that, on average it takes 5 visits to different psychiatrists before one finds the right match. Finding a psychiatrist is a great metaphor for finding someone to help you with business consulting, so with this article, I hope to help you avoid having to visit five different business consultants before you find the right one. Hopefully I can give you enough information, so you can narrow it down to one or two consultants to speak to on the quest to find the right one. Finding the Right Business Consultant for your Specific Needs We are …

Fastest Growing Small Businesses in Los Angeles 2016

The rate at which businesses startups are growing in Los Angeles has led it to be recognized as a hub for businesses. With impressive margins of between 116.2 and 8.6 million dollars; startups in this region have given their precursors in Silicon valley a run for their money. Consequently, when searching for the best small business in Los Angeles, results are inclusive of both big names and new businesses. Apart from the tech startups that are leading in the small business growth trends 2016, businesses in the following industries are known to have grown exponentially in all of America. Consumer …

5 Ways to Increase Productivity and Business Growth by Employee Happiness

The vision of any entrepreneur is to establish a business that thrives. Ranked fourth among forty major regions across the U.S., Los Angeles is a hot bed for startup activity. However, indiscriminate of the duration a business has been in operation, it needs to have a strong and healthy work force. For this reason, successful businesses have organizational capability to support critical business objectives by: 1. Attracting and retaining talent through strong brand reputation Everyone enjoys identifying with good things; therefore, a good reputation should be of great concern. For strategies in building a brand, it is wise to engage …

Small Business Lead Generation Guide – Actionable Strategies

The only way to keep your business growing is by attracting new clients and getting those loyal to you to spend more in your business. Getting more clients is referred to as lead generation for the purposes of this discussion. So, what does a small business lead generation plan involve? These are free and practical lead generation tips that marketing consulting services or small business consultants will charge you an arm a leg for. Identify your company ideals The secret to exponential growth in your company is identifying what higher order value apart from the product or service your business …

The Top 2 Ways to Achieve Long Term Happiness with Your Work

You’re going to spend most of your life working, so you may as well do something that makes you happy. Positive Psychologists and top motivational speakers like Anthony Robbins and Steven Covey agree that using your strengths, and making meaningful contributions with your work, result in long term gains in your happiness portfolio. Think about your greatest projects, accomplishments, and jobs. In other words, think about achievements that you consider great successes and continue to make you happy whenever you think about them. If you have a minute, jot a few down. Now, think about what made each of those …

Talk About Your Company Ideals and Win Big

No one wants to receive product advertisements from the same company 5 days a week. However, people will gladly receive and even share content that’s about hi-level values and ideals. Top performing brands are built on ideals that transcend products and services. And that doesn’t mean you have to change your business model and become a benefit corp. It simply means focusing your marketing message on things that more people want to connect with. Brands built on ideals are 390.2% more valuable than the average S&P 500 brand.* *Source: http://www.jimstengel.com/grow/research-validation/ “Jim Stengel conducted a ten-year growth study of more than …

Pay Attention to Strengths for a Winning Company Culture – Including a Comprehensive List of Strengths

Business owners and small business managers can easily fall prey to thinking that hiring the right employees is the end of the job. They’ve done their due diligence, went through interviews, got a feel for potential new hires, checked references, and hired who the felt was right. So, that’s it, right? Wrong. Hiring employees, even great employees, is only the first step in the long and challenging process of creating a great small business team. Once you hire employees and they begin working for you and with you, then you really get a sense of who they are, how they …

What Everybody Should Know About Efficient Marketing

Across multiple studies in almost any given year, the number one concern for most business owners is attracting new clients. Attracting new clients is also much more expensive than retaining customers, so it pays to know how to do it… Literally 🙂 The Benefits of Focusing on Your Top 20% Prospects There are two major benefits to focusing on your top 20% prospects that I describe in this YouTube video, which is queued-up at the perfect time to start watching via this link https://youtu.be/JujO-kJ4l8A?t=3m38s. In the video I talk about two huge mistakes almost all businesses make which can be solved by …

Core Values

Don’t Let the Monsters Pull You Under – Create the Most Resilient Business in History

Revolutionize Your Business & Drive Leadership Mastery With Purpose & Values By Ami Mariscal Updated May 5, 2017 Written May 3, 2016 For thousands of years humans have been navigating the Earth using the stars. Though we are generally more in touch with our cell phones than compasses these days, most of us can still find the North Star. Thinking about your life’s purpose, or your current “why” as your North Star is a useful metaphor for so many good reasons I’m excited to share with you! And this metaphor serves as a fantastic framework for creating a business that …

5 Ways to Increase Productivity and Business Growth by Employee Happiness

The vision of any entrepreneur is to establish a business that thrives. Ranked fourth among forty major regions across the U.S., Los Angeles is a hot bed for startup activity. However, indiscriminate of the duration a business has been in operation, it needs to have a strong and healthy work force. For this reason, successful businesses have organizational capability to support critical business objectives by: 1. Attracting and retaining talent through strong brand reputation Everyone enjoys identifying with good things; therefore, a good reputation should be of great concern. For strategies in building a brand, it is wise to engage …

Fastest Growing Small Businesses in Los Angeles 2016

The rate at which businesses startups are growing in Los Angeles has led it to be recognized as a hub for businesses. With impressive margins of between 116.2 and 8.6 million dollars; startups in this region have given their precursors in Silica valley a run for their money. Consequently, when searching for the best small business in Los Angeles, results are inclusive of both big names and new businesses. Apart from the tech startups that are leading in the small business growth trends 2016, businesses in the following industries are known to have grown exponentially in all of America. Consumer …

Small Business Lead Generation Guide – Actionable Strategies

The only way to keep your business growing is by attracting new clients and getting those loyal to you to spend more in your business. Getting more clients is referred to as lead generation for the purposes of this discussion. So, what does a small business lead generation plan involve? These are free and practical lead generation tips that marketing consulting services or small business consultants will charge you an arm a leg for. Identify your company ideals The secret to exponential growth in your company is identifying what higher order value apart from the product or service your business …

business growth Challenges

The Top 4 Business Growth Strategies for Small Businesses in 2016

What makes a business successful? This is something that I get asked all the time. This is the 2nd blog post in a series about business growth strategies for small business owners with big visions. In this blog post we’re sharing the top 4 business growth strategies for small business owners in 2016, but let’s quickly recap the biggest concerns and challenges SBOs face, because good business growth consulting addresses the biggest risks and often those come out as concerns. What are your top business growth challenges right now? In the 1st post of this series we talked about… The 4 Biggest …

Challenges for small business owners

The 4 Biggest Growth Challenges Business Owners Face In 2017

I’m guessing that you want more profits and more time. These are two complicated problems to solve even for an expert marketing consultant or business consultant because each person has different things going on that cause the profit and time-related problems. Furthermore, over time the problems change with the ebb and flow of the economy, politics, and other factors. Of course… These problems are vital to solve for small business owners in particular. Because business owners set shining examples of how to manage time and create profit for their entire audience of thousands or millions, it’s important that we solve …

Ways a Small Business Can Scale to Profitability

Ways a Small Business Can Scale to Profitability

You’ve got a great business starting up. It’s generating enough awareness, it attracts new customer every month, and the sales volume numbers look impressive. Yet, after you’ve done all the bookkeeping and calculations, the profits aren’t as big as you thought it would be. Ring a bell? Actually, this problem is common for many small businesses, and many entrepreneurs being too busy without generating a significant profit. How to improve this situation then? The answer is to get your business a healthy profitability and program it to scale continuously to achieve even better profits. Here are some of the ideas …

5 Secrets to Mastering Work-Life Balance

The issue of work-life balance have been a long-term dilemma and the topic for endless debates, maybe ever since the inception of the modern business capitalism. Senior executives and business scholars will tell you that true work-life balance is impossible to achieve, and is at best an empty idealism. However, we cannot say that maintaining both the work aspect and the life aspect in our lives is not important, in fact, a damage to one might affect our performance in the other, and vice versa. How then, that we can at least achieve some form of balance between work and …

Marketing Consultant Cost

How Much Does a Sales & Marketing Consultant Cost?

Decided in getting help from a sales or marketing consultant, but confused about how much you should pay? Don’t worry, we all have been there at some point. Thus, we will discuss on how much they should actually cost. There are many ways of how consultants can charge for their services, here are some of the most common ones used by sales and marketing consultants : Payment Structures For Consultants 1. Flat fee/Lump Sum As the name suggests, hiring a consultant based on a lump sum will only require you to pay once upfront. The plus side of this payment …

You Don’t Have to Burn Out to Be Successful – Key Relationships to Put Your Business On Autopilot

You cannot scale up a business without building relationships. If your marketing system is a series of campaigns that work together to bring you leads and get more sales, then your prosperity system is a series of campaigns that also includes bringing you more relationships such as investors and team members. Here is a non-comprehensive list of some of the relationships you’ll want to build to scale up your business. Key Relationships to Scale Up Your Business – A Comprehensive List Clients / Buyers / Prospects  Users Payers Multi-sided Markets Internal Team  Interns An assistant Employees Outsourced Help   Accountant, …

Business Consultant In Los Angeles

10 Tips To Find The Best Business Consultant In Los Angeles

A business consultant is an integral part of a small business. Apart from helping to manage SEO efforts, a business consultant also helps with accounting, content production, asset development and expansion of personnel skills. A business consultant is essentially an external expert who can help solve internal business problems. A good consultant is an indispensable resource for a small business because he/she brings skill, knowledge, experience and process to help an entrepreneur achieve business goals and objectives. This is why it is pertinent to find a business consultant who can serve your needs. Finding the right consultant can be a …

How To Make a Business Growth And Actionable Marketing Plan

Having a healthy business growth is the dream of many, if not all entrepreneurs. After all the investment in both our time and money,of course, we will want it to grow bigger and bigger. Although in any business, there are a lot of aspects, departments, and teams which each have its own respective function, arguably marketing will be the most important in solidifying a business’s growth. Thus, a great marketing plan and a great execution are highly essential. In this article, we will discuss how to build and execute an actionable marketing plan, and how to utilize it to drive …

Reasons To Hire A Small Business

3 Reasons To Hire A Small Business Consultant

Your small business is alive and well, providing enough for you and your family. What’s next? The most natural question that will come to your head is how to grow your business to the next level. However, we should remember that scaling or expansion is not an easy task. In fact, overexpansion is known to be one of the most common (and dangerous) reasons of small business failures. As tempting as the opportunity to scale and expand a business is, when not managed carefully, it is doomed to fail. Why is overexpansion so dangerous? Here are a few notable points …

Reduce Operating Cost of Business

How Technology Helps You Reduce Operating Cost of Business

Technology is impacting development and organizational growth in ways we’ve never seen before. To run a business, you must be innovative, that is you must be thinking not only profitability but responsibility and sustainability as well. You’ll need a strong business growth plan addressing how to increase profits and how to reduce operating costs by embracing technology. By employing technology you’ll be able to share information faster than ever before. Doing so allows you to save time, make well informed decisions faster and complete projects or tasks earlier. Technology doesn’t just make it easier to share information, it makes it …

Free Ways To Attract New Customers

10 Free Ways to Attract New Customers for Your Small Business

For organic business growth, you need a strategy that grows your client base in addition to increasing output and developing new products. If you’re in search of an organic business growth strategy that will help you attract new customers, check out our 10 tips that won’t take dollars away from your cash flow. Pinpoint your perfect client – It’s easier to attract new customers when you know which customers you’re distinctly after. Knowing exactly who your target customers are will allow you to think about what those people need and how you can offer something they need or something that …

Marketing Trends For Small Business

2017 Marketing Trends for Small Businesses

Are you stuck in a rut when it comes to marketing your small business? Tune in for our round up of 2017’s best small business marketing trends to beef up your marketing game and get your small business out there for the world to see. Settling on a marketing method with a limited budget and resources is as easy as finding out what the strategies are and choosing the best one to suit your priorities and your business. Here we go! Here are 2017’s best ways to go about small business marketing: Blogging – The effects of blogging are undeniable, …

Digital Marketing For Small Business

Online Marketing for Small Business – The Beginners Guide

In this day and age, small businesses have more options than ever for how – and where – they can market themselves. In your search for ways to build a stronger foundation for your business and launch yourself into profitability you may have found an overwhelming amount of information. Here at Lift Your Business, we don’t bog you down with too much information that you can’t use, we strive to supply the very best internet marketing guides for small businesses broken down into actionable steps for beginners. We want you to have the very best small business marketing tips so …

Tactics to grow your business

374 Tactics to Grow Your Revenues (or The Master List of Marketing & Sales Tactics)

There are only two ways to grow your revenues: 1) Get more clients 2) Get clients to spend more money more often However because there are over 500 tactics that can be put together in so many ways, there are an almost infinite number of paths to get more clients and get them to spend more money more often. Here is the best list you will find that gathers these tactics together! Tons of Tactics Summary of categories: Branding Business Development Content Marketing Digital Advertising Internet Marketing – Additional Miscellaneous & Direct Marketing Personal Sales Public Relations Traditional Advertising Branding  Authenticity Believability …

business model tool

How-to Scale Up Your Business Better in 1 Hour With This Top Tested Tool

By Ami Mariscal, Prosperity & Happiness Producer Updated May 21, 2017 You are probably thinking about adding new income streams all the time. The business model canvas helps you develop new income streams. It works like this… When you are creating a new income stream, you are most likely creating a new business model. A new business model is basically a system that is not working yet. In other words, you are making a bunch of assumptions and in order for the business model to work you’ll want to eliminate the risky assumptions and get all of the pieces of …

Top Books for Entrepreneurs

Get World Class Mentorship Reading These Top Books for Small Business Owners & Entrepreneurs

By Ami Mariscal Updated June, 2016 If you’re a small business owner and you haven’t read through some books that have been written to help you succeed, you’re like a marathon runner who hasn’t trained to compete on the big day! Success doesn’t just happen to people, it’s a skill that is developed and honed over time. Whether you’re ultra-successful or not quite there yet, reading up on the literature that helps perfect the skills that create success is something that should have been on your to-do list yesterday! Part of keeping your brain healthy for success means reading all …

Top Tools For Small Business

Discover The Top Tools & Resources To Create Your Ultimate Marketing System

As a small business owner, you know technology moves fast. When it comes to resources that can help your small business be successful, the truth is the same. If you’re ready to scale up your profit this list is designed for you! Ami Mariscal, the Founder of Lift Your Business has gathered all the best tools and resources into one place for your viewing pleasure. This is a growing list of the best tools and resources for entrepreneurs to create their ultimate prosperity system. Some of these resources will be just what you were looking for. Many of these tools & resources will be …