Talk About Your Company Ideals and Win Big

No one wants to receive product advertisements from the same company 5 days a week. However, people will gladly receive and even share content that’s about hi-level values and ideals. Top performing brands are built on ideals that transcend products and services. And that doesn’t mean you have to change your business model and become a benefit corp. It simply means focusing your marketing message on things that more people want to connect with.

Brands built on ideals are 390.2% more valuable than the average S&P 500 brand.*

Brands built on ideals are 390.2% more profitable than the S&P 500

*Source: http://www.jimstengel.com/grow/research-validation/

“Jim Stengel conducted a ten-year growth study of more than 50,000 brands. He found that brands that centered their businesses on the ideal of improving people’s lives resonate more with consumers – and outperform their category competitors.”

5 Ideals Emerged as Big Winners

1. Eliciting Joy

2. Evoking Pride

3. Inspiring Exploration

4. Enabling Connection

5. Impacting Society

When you build a brand and a company culture centered around ideals, you’re connecting with your clientele on an emotional level. Emotional brand connections create long term and ongoing client relationships. People want to connect with brands who take the time to show them what they’re passionate about and why what they’re doing is important. Have the courage to be passionate about the vision you believe in and soon you’ll see the connections lighting up and your business growing in a direction that is both sustainable and satisfying.

Below is a look at Stengel’s successful companies in action. Make note of the feelings you get from these advertisements and think about how your brand can elicit these feelings from your target clientele.