In this day and age, small businesses have more options than ever for how – and where – they can market themselves. In your search for ways to build a stronger foundation for your business and launch yourself into profitability you may have found an overwhelming amount of information.

Here at Lift Your Business, we don’t bog you down with too much information that you can’t use, we strive to supply the very best internet marketing guides for small businesses broken down into actionable steps for beginners. We want you to have the very best small business marketing tips so that you can build your strategy from the ground up and make continual, measurable improvement.

First up in our online marketing tips for small businesses is a subject many small businesses don’t want to get into. Social Media. As a business owner, you might be seeing social media in the wrong light. Try looking at it from a different angle and you might see it in a way you haven’t before. Instead of being an activity that you use to fill your time, see it as an investment of your time that will help you achieve a return of resources.

When you first start out, don’t cast a wide net and hope for the best. Use strategy to help identify the social media channel that the largest group of your target audience uses the most. Utilize strong branding to cultivate a message that will resonate with your audience. Don’t be a commercial, be a conversation. When you identify with customers and clients personally, developing a connection will create loyalty and referrals, two must-have sales generators.

When you’re using all social media has to offer and you’ve got a strong message, you can then connect these strategies with your conversion optimization strategy. By using strategies that complement your other strategies, you set yourself up with a solid foundation and pave the way for success and profitability.

For more tips and tricks and more in depth information on these topics, don’t forget to read our detailed guide 3 Ways a Small Business Can Scale to Profitability.