No one wants to receive product advertisements from the same company 5 days a week. However, people will gladly receive and even share content that’s about hi-level values and ideals. Top performing brands are built on ideals that transcend products and services. And that doesn’t mean you have to change your business model and become a benefit corp. It simply means focusing your marketing message on things that more people want to connect with. Brands built on ideals are 390.2% more valuable than the average S&P 500 brand.* *Source: http://www.jimstengel.com/grow/research-validation/ “Jim Stengel conducted a ten-year growth study of more than …
Don’t Let the Monsters Pull You Under – Create the Most Resilient Business Possible with Core Values
Revolutionize Your Business & Drive Leadership Mastery With Purpose & Values By Ami Mariscal Updated May 5, 2017 Written May 3, 2016 For thousands of years humans have been navigating the Earth using the stars. Though we are generally more in touch with our cell phones than compasses these days, most of us can still find the North Star. Thinking about your life’s purpose, or your current “why” as your North Star is a useful metaphor for so many good reasons I’m excited to share with you! And this metaphor serves as a fantastic framework for creating a business that …
