No one wants to receive product advertisements from the same company 5 days a week. However, people will gladly receive and even share content that’s about hi-level values and ideals. Top performing brands are built on ideals that transcend products and services. And that doesn’t mean you have to change your business model and become a benefit corp. It simply means focusing your marketing message on things that more people want to connect with. Brands built on ideals are 390.2% more valuable than the average S&P 500 brand.* *Source: http://www.jimstengel.com/grow/research-validation/ “Jim Stengel conducted a ten-year growth study of more than …