How-to Scale Up Your Business Better in 1 Hour a Week With This Top Tested Tool

business model tool
business model tool

Your Shareable Core Business System Canvas

By Ami Mariscal, Prosperity & Happiness Producer

Updated March 31, 2017

You are probably thinking about adding new income streams all the time. The business model canvas helps you develop new income streams. It works like this…

When you are creating a new income stream, you are most likely creating a new business model. A new business model is basically a system that is not working yet. In other words, you are making a bunch of assumptions and in order for the business model to work you’ll want to eliminate the risky assumptions and get all of the pieces of the system working together beautifully like a healthy human body.

The business model canvas is like a one page business plan that allows you see the different parts of your business model and how they relate to each other on one page. It’s a visual tool that you can use for a variety of useful purposes. For one you get a comprehensive, high-altitude look at your strategy ideas. In fact, it’s part of the inspiration for Profitlandia, because once you see this high-level perspective it’s easy to see where the big gaps are and how you can make improvements.

It’s also useful to share your model with your team in order to get their help building the system and making it work. When you allow your team to get involved in pursuing your purpose like this, they become much more engaged, loyal and happy.

Finally, there are constantly unpredictable events coming at you from the outside world and causing a system that otherwise works great to need improvement. (I see it as “resistance vs. God or the universe helping you” and these two things are generally at odds, with you in the middle having to make the final decisions. But that’s a conversation for another blog post;)

One of our goals at Lift Your Business is to get 10,000 small business owners spending at least 1 hour a week on their strategy to create their ultimate prosperity system. This is an awesome tool to use during that time. Now let me lay out what a business model canvas is and how you can use it to grow your profit and happiness.

The business model canvas is a tool that helps you design, challenge, and improve your business model. It can be used alone at your computer or – even better – in a workshop with your team. This is a fantastic blog post expounding how to improve your strategy sessions using the business model canvas by the people who wrote the book on it, literally – pun intended 🙂

The Two Best Business Model Canvases

Ash Maurya’s Lean Canvas (below) is my favorite business model canvas (besides my own) because it simplifies things in a wonderful way.

The Lean Canvas by Ash Maurya

Here is the business model canvas I created specifically for small business owners. As you can see I included a place to summarize your riskiest assumptions, which is one of the fantastic advantages of creating a business model canvas… You can clarify the most important factors regarding your business success. My cool canvas includes a place to figure out “how-to eliminate risky assumptions”, because if you get rid of risky assumptions you are building a more sustainable business efficiently.  LYB’s Business Model Canvas is adapted from The Business Model Canvas ( and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.

Below is a video that I made back when I was working with startups introducing the business model canvas… If you find a better video introducing the business model canvas for established businesses, please let us know in the comments section at the bottom of this page.

Have you used a business model canvas yet?

If so, tell me about your experience below. If not, tell me if you are going to use one after reading this article 🙂

I look forward to hearing from you,

Ami Mariscal


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