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Top Books on Story and Storytelling

By Ami Mariscal Last Updated May 10, 2017 The Story Factor Annette Simmons 2006 Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact Annette Simmons 2015 The War of Art: Break Through the Blocks and Win Your Inner Creative Battles Steven Pressfield 2012 Rising Strong Brené Brown 2015 Culture Making: Recovering Our Creative Calling Andy Crouch 2013 Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Ed Catmull 2014 The Idea Writers: Copywriting in a New Media and Marketing Era Teressa Iezzi 2010 Positive Psychology at …

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Grow Your Money Tree Digitally – Social Media Campaign System Map

  Today, small businesses can capture the attention of Internet users and convert them into clients. This is achievable through social media campaigns. These are advertising efforts targeting particular types of Internet users. These advertising campaigns can be ran on social media platforms such as Facebook or Google Plus. Are you running a small business and seek to grow through online advertising? You can use the Grow your Money Digitally social media campaign advertising map. What is this Digital Marketing System about and what does it contain? Read on to discover more. What does this map contain? The map contains …

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Create a Waterfall of Money: Focus on Your Top 20% with the Prospect Segment Matrix

Whether it’s potential clients, customers, buyers, sponsors or investors… Accomplish your goals faster by focusing on the 20% that will bring you the majority of your revenue If you’re thinking, “But, I already know my market/segment/audience…” think again. Sometimes when you haven’t seen everything laid out in front of you, you miss opportunities or waste time with ideas that don’t end up holding their weight. If you’re looking to scale up your profit by improving lead generation, getting better business prospects, and systematizing your sales process, you absolutely cannot pass up The Prospect Segment Matrix. This tool was designed for business …

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Talk About Your Company Ideals and Win Big

No one wants to receive product advertisements from the same company 5 days a week. However, people will gladly receive and even share content that’s about hi-level values and ideals. Top performing brands are built on ideals that transcend products and services. And that doesn’t mean you have to change your business model and become a benefit corp. It simply means focusing your marketing message on things that more people want to connect with. Brands built on ideals are 390.2% more valuable than the average S&P 500 brand.* *Source: http://www.jimstengel.com/grow/research-validation/ “Jim Stengel conducted a ten-year growth study of more than …

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What Everybody Should Know About Efficient Marketing

Across multiple studies in almost any given year, the number one concern for most business owners is attracting new clients. Attracting new clients is also much more expensive than retaining customers, so it pays to know how to do it… Literally 🙂 The Benefits of Focusing on Your Top 20% Prospects There are two major benefits to focusing on your top 20% prospects that I describe in this YouTube video, which is queued-up at the perfect time to start watching via this link https://youtu.be/JujO-kJ4l8A?t=3m38s. In the video I talk about two huge mistakes almost all businesses make which can be solved by …

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Small Business Lead Generation Guide – Actionable Strategies

The only way to keep your business growing is by attracting new clients and getting those loyal to you to spend more in your business. Getting more clients is referred to as lead generation for the purposes of this discussion. So, what does a small business lead generation plan involve? These are free and practical lead generation tips that marketing consulting services or small business consultants will charge you an arm a leg for. Identify your company ideals The secret to exponential growth in your company is identifying what higher order value apart from the product or service your business …