374 Tactics to Grow Your Revenues (or The Master List of Marketing & Sales Tactics)

Tactics to grow your business
Tactics to grow your business

There are only two ways to grow your revenues:
1) Get more clients
2) Get clients to spend more money more often

However because there are over 500 tactics that can be put together in so many ways, there are an almost infinite number of paths to get more clients and get them to spend more money more often. Here is the best list you will find that gathers these tactics together!

Tons of Tactics

Summary of categories:

  • Branding
  • Business Development
  • Content Marketing
  • Digital Advertising
  • Internet Marketing – Additional
  • Miscellaneous & Direct Marketing
  • Personal Sales
  • Public Relations
  • Traditional Advertising

Branding 

Authenticity
Believability
Brand Advertising
Brand Name Awareness
Brand Name Development
Company Name
Credibility
Customer Satisfaction
Design
Free Support
Guarantees
Irresistible Offer
Logos
Mind Grabber Statement
Niche Marketing
Package Deals
Photography
Positioning Videos
Product Naming
Refunds
Slogan
Spying On Competition
Spying On Self
Stationery
Strategic Alliances
Unique Selling Proposition (USP)
Warranties
Voice

Business Development 

Audience Avatars ie – Top 20% Client or Top 20% Partner
Accept Trade-Ins
Accepting Credit Cards
Apprenticeships
Advisors
Back End Products and Services
Brochures
Buckets
Business Exit/Selling Plan
Card Decks
Competitor’s Ads
Copywriting
Cross Promotions
Customer Segments
Design Thinking
Dream 100 Clients
Educational Seminars
Elevator Pitch
Employee Training
Financing Plans
Frequent Buyers Program
Hot Seat
Information Products
Internships
Investors
Join Affiliate Programs
Join Associations
Joint Ventures
Learning
Life Time Value of Client
Loss Leaders
Marketing Calendar
Marketing Goals
Marketing Plan
Mastermind Group
Measuring Key Performance Indicators
Memberships
Mentoring
New Product Development (NPD)
Network Marketing Business Model
Partner Product / Service Tie-Ins
Payment Options
Payment Plans
Pipeline
Premiums
Price Testing
Referral Partners
Standard Operating Procedures
Top 20% Clients & Partners
Transparency
Under Promise & Over Deliver
Uniforms and Name Tags
Web Meetings

Content Marketing

Aggregate Other People’s Content ie – Blogroll
Answer Questions In Online Forums ie- Yahoo, Quora
Article Directories
Article Submission
Blogging
Bulletin Board/Forum Posts
Charts/Graphs
Directory SubmissionsE-Reports
E-Books
E-Courses/E-Learning
Ezines
E-Zine Articles
Electronic (Digital) Brochures
Event Posting ie – on Facebook and Eventbrite
Influential Copywriting
Facebook Posts
Free Guides, Reports * Tips
Free Training
Forums
Google +1
Headlines and Subheads
Keyword Phrase
Keyword Research
Keyword Tag (keyword metatag)
LinkedIn Posts
Make a Movie
Media Sites
Membership
Micro-blogging
Message Boards Posting
Newsletter
Online Communities
Online Presence
PDF document downloads
Podcasts
Printed Reports
Product Tie-Ins
Publish Books
Questionnaires
Search Engine Marketing (SEM)
Social Media Aggregation
Social Media Calendar
Social Media Marketing (SMM)
Social Network Aggregators
Swipe Files
Taxonomy – ie Categories & Tags< Teaching Classes Top Ten Lists URLs Video Webinars Website White Paper

Digital Advertising

AdSense
Banner Ads ie – on Influencer Websites
Conversion Tracking
Optimizing Click Through Rate (CTR)
Optimizing Conversion Rates
E-Zine Ads
Facebook Ads
GoogleAdwords
Instagram Ads
LinkedIn Ads
Keyword Bid
Pay Per Click (PPC) Ads
Pay Per Click (PPC) Local Ads
Pixels
Remarketing
Social Media Ads
Twitter Ads
Video Ads
YouTube Ads

Internet Marketing – Additional 

Affiliate Marketing
Autoresponder Email
Autoresponder Marketing
Content Management System ie- WordPress, Drupal, Joomla, Tumblr
Craigslist
Domains/URLs
E-Lists/Management
E-Mail Broadcasts
E-Mail Marketing
E-Mail Signature
Email Subject Lines
Facebook Groups
Google Analytics
Google Page Rank (PR)
GroupOn
Instant Messaging
Landing Webpage (Lead Capture Page)
Link Building
LinkedIn Groups
Local Search Engine Marketing
Metadata
Monitoring Social Media Conversations
Online Chat
Online Influencers
Organic Links
Outbound Links
Quora
Pop-Ups
RSS – Real Simple Syndication – Feeds
Search Engine Optimization (SEO)
Search Engine Ranking (SER)
Search Engines, Directories & Datab
Site Map
Social Media Alerts
Social Media Champions
Social Media Engagement ie – Likes and Comments
Social Media Optimization (SMO)
Social Networking Websites
Squeeze Page (Opt-in page)
Tags
Time on Site (ToS)
Trackback Links
Twitter Lists
Web Analytics/Web Metrics
Web-based tools
Web Order Pages

Miscellaneous & Direct Marketing Tactics 

Appointment Reminder Cards
Ask for Testimonials
B2B Sales Lead Generation
Birthday Cards
Bonuses
Bumpy Mail
Client Referral System
Client Relationship Management CRM
Club Memberships
Coupons
Direct Mail Letters
Direct Mail Postcards
100 Dream Clients in each Customer Segment
Top 20% in each Audience Segment
Endorsement Letters
Exclusive Sales
Follow-Up Phone Calls
Follow-Ups Letters
Free Gifts
Free Samples
Gift Certificates
Give-a-Ways
Holiday Tie In marketing
Reactivating Clients-Getting Them Back
List Management & Brokerage
Loyalty Marketing
Networking Groups
One Time Offers
Product Launch Campaign
Prospect Mailing Lists
Read Marketing Books
Referral Program
Scarcity Offers
Service Due Reminders
Shared Cost Co-op Joint Mailings
Suggestion Box
Surveys
Testimonials
Thank You Cards
Two-for-One Offers
Up-Selling
Urgency
Three-Step Mailings
Voice Mail Broadcasting
Voice Mail Messages

Personal Sales 

Candidate Interview Questions for Superstar Sellers
Commission Only
Sales Team
Door-To-Door
Selling
Hand Written Notes
How to Hook More Prospects
Receptionist’s endorsement
Phone Calls
Sales Commission
Sales Management
Sales Process Flowchart
Sales Staff Incentives
Sales Training
Scripts
Selling Techniques ie – SPIN Selling, Storyselling
Shortening Your Sales Cycle

Public Relations

Announcements
Annual Client Awards
Annual Supplier/Vendor Awards
Article in a Publication
Audio-Visual Aids
Autographed Books
Autographed Pictures/Products
Award Announcements
Awards Given
Awards Received
Barter Options
Book Launch
Book Promotion
Boot Camps
Business Anniversary Events
Celebrity Endorsements
Client Appreciation Parties
Column in a Publication
Comedy
Community Involvement
Company Picnics
Donations
Employee Contests
Events
Event Partners
Free Consultations
Free Demonstration
Free Reports
Free Seminars
Free Tours
Fundraisers
Holiday Tie-Ins
Influencer Endorsements
Invitation Only Events
Local Event Tie-Ins
Magazine Articles
Marches and Cause Marketing
Media Attention
Media Partners
Milestone Marketing
National Event Tie-Ins
Newspaper Articles
Open House
Plant Tours
Press Releases
Public Awareness
Public Recognition
Publicity Contacts
Produce Research for White Papers
Radio Interviews
Rallies
Research Studies
Seminars
Speaking Engagements
Special Events
Sporting Events
Sporting Events Tie-Ins
Sweepstakes
Talk To Groups
Trade Journal Articles
Trade Shows
TV Appearances/Interviews
Write Newspaper Columns

Traditional Advertising

Airplane Banners
Baseball Caps
Billboards
Blimps
Bookmarks
Bumper Stickers
Bus Ads
Business Cards
Car/Truck Signage
Catalogs
Classified Ads
College Newspaper Advertising
Create An Industry Newsletter
Decals
Digital Billboards
Directory Advertising
Discount Ad Specials
End Cap Displays
Entry Signs
Exterior Transit Advertising
Flyers in Bags at Conferences
Focus Groups
Gas Station Advertising
Handout Advertising
In-Store Signage
Infomercial
Interior Transit Advertising
Lawn Signs
License Plate Frames
Magazine Ads
Movie Theater Commercials
Neon Signs
Newspaper – Free Distribution
Newspaper – Local
Newspaper – National
Newspaper Inserts
Outdoor Billboards
Outside Signage
Packaging
Postcards
Posters
Presentation Folders
Radio Commercial – Local Spot
Radio Commercial – National Network
Rebates
School Newsletter Ads
Shopping Cart Ads
Sign Wavers
Stickers
Sunday Paper Ads
Tabloid Ads
Tattoos – removable
Taxi Ads
Television Commercials – Local Cable
Television Commercials – Broadcast
Theater Program Ads
Trade Journals Advertising
Trade Show
Truck Graphics
Window Displays

There are too many tactics to have to choose by yourself. Let us help you navigate this insanity with one of our top 3 service packages for small business owners with big visions. Visit our services page to find out more about them liftyourbusiness.com/services.

Comments

Leave a Comment